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Ambassador Program - FAQ

1 | We’re worried about losing control of the narrative if employees start posting.

This is exactly why the Brandline program is structured the way it is.

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Before the program begins, we work closely with Marketing / PR / Comms to align on:

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  • core narratives and positioning

  • business and employer-brand goals

  • existing messaging, campaigns, and priorities

  • approved resources, visuals, and image libraries employees can use

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Employees are not posting “freestyle.”


They’re operating within clear narrative guardrails, using company-aligned themes — expressed in their own words.

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In practice, this creates more control, not less.

2 | How do you make sure the right employees participate?

Participation is application-based.

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Employees apply to join the program, which means:

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  • only genuinely motivated people take part

  • participants self-select into being ambassadors

  • engagement and output quality are significantly higher

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This avoids forced participation and ensures the program works with people who want to show up well.

3 | What if employees say the wrong thing?

The program focuses on capability building, not content pushing.

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Participants learn:

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  • what not to post as much as what to post

  • how to talk about work without sharing confidential or sensitive information

  • how to represent the company credibly, professionally, and responsibly

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Most risk comes from untrained, unsupported posting.


Brandline reduces that risk by replacing guesswork with structure and clarity.

4 | Is this just generic personal branding training?

No. The program is highly tailored to each company.

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Every cohort is designed around:

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  • the company’s industry and context

  • commercial and employer-brand objectives

  • leadership priorities and tone

  • existing brand assets and campaigns

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Employees don’t build brands separate from the company - they become credible extensions of it.

5 | Will this dilute our corporate brand voice?

Quite the opposite.

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People trust people more than logos.


When employees communicate aligned narratives in their own voice, the brand becomes:

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  • more human

  • more credible

  • more visible in places company pages don’t reach

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This is not about replacing corporate channels - it’s about amplifying them through people.

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